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Peec AI Raises $21 Million Series A to Help Brands Navigate AI Search

The round signals rising demand for Generative Engine Optimization tools as consumers shift product discovery to chat-based platforms.

Overview

  • European VC firm Singular led the financing, joined by Antler, Combination VC, identity.vc, and S20, with the company’s valuation now above $100 million according to the CEO.
  • Peec AI’s platform tracks in real time how brands appear across ChatGPT, Perplexity, Claude, and Gemini, surfacing which sources shape answers and the sentiment behind them.
  • Since launching in February 2025, the startup has attracted more than 1,300 customers, topped $4 million in annual recurring revenue, and is adding roughly 300 customers each month.
  • The company plans to hire about 40 people over the next six months, open a sales office in New York City, and expand its product beyond analytics toward a fuller marketing stack.
  • Peec AI frames its approach as Generative Engine Optimization with prompt-centered dashboards, positioning against rivals such as Profound and OtterlyAI and extensions from traditional SEO tools.