Overview
- Ram Charan shared the behind‑the‑scenes video and thanked fans after the song crossed 100 million cumulative views across languages.
- A.R. Rahman composed the track, with the on‑screen sequence helmed by director Buchi Babu Sana.
- The BTS highlights Ram Charan, Janhvi Kapoor and the crew trekking 45 minutes to the location to capture the viral hook step as fan reels and edits surge online.
- Peddi is produced by Vriddhi Cinemas and presented by Sukumar, with R. Rathnavelu, editor Navin Nooli and production designer Avinash Kolla among the key technicians.
- The promotional rollout remains active toward the global March 27, 2026 release after some planned content was earlier paused following Dharmendra’s death.