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Peaty Leans Into Influencer Pivot as Fresh Claims Intensify Wedding Rift

The Olympic champion joins wife Holly Ramsay's agency Hypesight, which promotes a family‑centric image.

Overview

  • Adam Peaty and Holly Ramsay married on December 27 at Bath Abbey, with celebrities present, while only Peaty’s sister Bethany and his son George attended from his side.
  • The Hypesight website describes Peaty as entering a “new era” and “keeping family central to his narrative” as he expands beyond elite sport.
  • Holly Ramsay’s wedding build‑up featured paid collaborations with Victoria’s Secret, Emporio Armani/EA7 and Charlotte Tilbury, with an industry expert saying her audience size can command mid‑four to low‑five‑figure fees per post.
  • Peaty previously said he, Holly and Bethany cannot share full details of the family dispute due to an ongoing police investigation into serious matters predating the wedding.
  • Sarah Symonds says she has formed a support‑style friendship with Peaty’s mother Caroline and aunt Louise, and The Sun reported Gordon Ramsay appeared to take a swipe at Peaty’s parents in his reception speech.