Overview
- Co-creator Nick Kaman outlined a “tier” perception where $7.99 still feels like $5, avoiding the psychological jump to $10.
- The pricing idea began as an internal joke during collaboration between Landfall and Aggro Crab and later informed Peak’s standard price.
- Peak launched in June 2025 with a reduced $5 offer before settling at $7.99, though at least one outlet described the initial price differently.
- Recent reporting notes strong results from the approach, with Peak ranking third on Steam over the holidays and nearly 800,000 copies sold in two weeks.
- Kaman said the goal was to keep purchase friction low for players while generating enough revenue to support ongoing updates.