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PEAK Co-Creator Says $7.99 Was Set Because It Feels Like $5 to Players

The strategy aims for a price that reads as $5 in players’ minds to reduce purchase friction.

Overview

  • In a Game File interview, co-creator Nick Kaman described mental price tiers where $7.99 sits in the same bracket as $5 rather than $10.
  • Team PEAK selected the $8 sweet spot to keep the purchase feeling low risk while sustaining ongoing updates and future work.
  • Coverage credits this pricing approach with helping PEAK break out in 2025, selling strongly and building an active co-op community.
  • Outlets note recent Steam discounts that have dropped the effective price to about $4.95.
  • Dexerto reports a $5 launch offer before moving to $8, a detail other coverage disputes, with several reports stating it debuted at $7.99.