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Peacock's Olympic Coverage Redefines Streaming Success

NBCUniversal's innovative approach to the Paris Games boosts Peacock's popularity and viewer engagement.

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Aug 6, 2024; Saint-Denis, FRANCE; Gabrielle Thomas (USA) in the women's 200m final during the Paris 2024 Olympic Summer Games at Stade de France. Mandatory Credit: Kirby Lee-USA TODAY Sports
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Overview

  • Peacock's 'Gold Zone' offers a dynamic, multi-view experience inspired by NFL's 'Red Zone.'
  • NBCUniversal surpasses 17 billion streaming minutes, breaking previous Olympic records.
  • Enhanced features like Multiview and AI-narrated highlights cater to diverse viewer preferences.
  • Strong performances by the U.S. team and post-COVID changes contribute to higher engagement.
  • NBCUniversal aims to retain new subscribers beyond the Olympics with continued innovative content.