Peacock's NFL Playoff Game Sets Streaming Record with 2.8M New Subscribers

Despite initial fan backlash, the NFL is open to more streaming exclusives as Peacock focuses on subscriber retention and engagement.

NBC's streaming platform, Peacock, aired an NFL playoff game exclusively, generating 2.8 million new subscribers, the single biggest subscriber acquisition event ever.
The game, a Wild Card matchup between the Miami Dolphins and Kansas City Chiefs, was the most-streamed live event in U.S. history, averaging 23 million viewers.
NBCUniversal paid $110 million to air two NFL games on Peacock, a gamble that has paid off handsomely.
Despite some fans' dissatisfaction with needing another subscription streaming service to watch the game, the NFL was thrilled with the viewership numbers and is open to more streaming exclusives in the future.
Peacock's focus is now on retention of the new subscribers and engagement of existing ones, with upcoming highlights including the Summer Olympics and new original content.