Peacock's NFL Game Breaks U.S. Streaming Record

The AFC Wild Card game becomes the most-streamed live event in U.S. history, hinting at a potential shift towards more exclusive streaming of NFL playoff games.

The AFC Wild Card game between the Kansas City Chiefs and Miami Dolphins, streamed on Peacock, was the 'most-streamed live event in U.S. history' with an average minute audience of 23 million viewers.
The game was mostly only available on Peacock, with exceptions for the teams' hometowns of Miami and Kansas City, where it was broadcast on NBC, and on NFL+.
The game reached a total of 27.6 million viewers and peaked at an average of 24.6 million viewers in the second quarter.
Peacock paid $110 million to air the game, aiming to add to its current tally of 30 million subscribers.
The NFL's executive vice president of media distribution, Hans Schroeder, hinted at the possibility of more exclusive, live-streamed NFL playoff games in the future.