Peacock's First NFL Game to Feature Commercial-Free Fourth Quarter

NBCUniversal and NFL Partner for Reduced Ad Time, Sponsors Capital One, Hyundai, and Walmart to be Integrated into Content Segments

Saturday's NFL game between the Buffalo Bills and Los Angeles Chargers, exclusively streamed on Peacock, will feature the first ever commercial-free fourth quarter.
NBCUniversal and the NFL have announced a 40% reduction in standard ad time for the game, resulting in at least 12 additional minutes of game-related content.
During the commercial-free fourth quarter, the announce team and the 'Football Night in America' studio team will provide more in-depth analysis and updates.
Capital One, Hyundai, and Walmart are sponsoring the commercial-free quarter, with their brands integrated into content segments.
The game will serve as a major test for Peacock, which will also host an exclusive wild card playoff game in January, marking the first time an NFL playoff game is exclusive to a streaming service.