Peacock's Exclusive NFL Game Streaming Breaks Sign-Up Records

The AFC Wild Card game between the Chiefs and Dolphins, streamed exclusively on Peacock, resulted in a record 2.8 million sign-ups, marking the biggest subscriber acquisition event ever measured.

Peacock's exclusive streaming of the NFL AFC Wild Card game between the Kansas City Chiefs and the Miami Dolphins resulted in a record 2.8 million sign-ups over the game weekend.
The game, which was the first NFL playoff game to be available nationally only on streaming, was the biggest live-streamed event in U.S. history, with an average audience of 23 million viewers.
The Chiefs-Dolphins livestream accounted for 30% of internet traffic during the game.
The estimated 2.8 million new customers add to Peacock’s total of roughly 30 million paying subscribers as of year-end 2023.
It remains unclear how many of the new subscribers will stick with the service going forward.