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Peacock Sets Bravo Vertical Microdramas for Summer on Mobile

The mobile-first series test Peacock’s push into short, vertical video for viewers on phones.

Overview

  • Peacock announced Monday two Bravo unscripted microdramas for this summer on its mobile app: Salon Confessionals with Madison LeCroy and Campus Confidential: Miami featuring Georgia Gay, with the full Campus cast still to be named.
  • Each show is planned for about 60 vertical episodes that run 60 to 90 seconds and end on quick cliffhangers.
  • Micromaker and Haymaker East are producing, with executive producers Aaron Rothman, Josh Halpert and Jesse Light attached.
  • NBCUniversal is targeting a June or July rollout to ride the young, phone-heavy audience that comes with Love Island USA’s return.
  • Deadline characterizes the pair as the first original vertical-format series from a major U.S. streamer, building on Peacock’s vertical sports streams and an AI-guided Bravo playlist called Your Bravoverse.