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Peacock Raises Subscription Prices Again, Adds Lower-Cost ‘Select’ Tier

NBCUniversal says soaring sports rights fees are driving the latest $3 subscription increase

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Overview

  • Starting July 23 for new subscribers and August 22 for existing ones, Peacock Premium will rise to $10.99 per month and Premium Plus to $16.99 per month.
  • The service is introducing a new ad-supported Select tier at $7.99 per month that excludes sports and offers limited NBC and Bravo programming.
  • NBCUniversal cites its $2.45 billion-per-year NBA and WNBA streaming deals as a primary factor behind the price hikes.
  • With the increase, Peacock’s ad-supported tier will cost more than comparable plans from Netflix, Disney+, HBO Max and Paramount+.
  • Peacock’s paid subscribers climbed to 41 million and revenue jumped 16% to $1.2 billion year-over-year, but the service still posted a $215 million quarterly loss.