Overview
- On Tuesday, August 18, 2026, Peacock raised monthly fees for new and returning customers with Select at $8.99, Premium at $12.99, and Premium Plus at $19.99, and existing subscribers will see the change on their first billing date on or after September 17.
- The company said existing annual plans and active promotions will keep current rates until they expire so some users will not feel the increase right away.
- Peacock posted its first quarterly profit in Q2 2026, reporting $189 million in adjusted EBITDA and 48 million paid subscribers, a performance NBCUniversal cites when explaining the timing of the price move.
- Executives and analysts link the hikes to large content costs, especially long‑term NBA and other live sports rights that add billions in annual commitments and make event-driven profitability vary by quarter.
- Industry data show rising consumer demand for ad‑supported plans and free services as prices climb, which could drive some churn, more downgrades to cheaper tiers, and greater emphasis on bundles such as the planned YouTube Premium pairing next year.