Overview
- NBCUniversal announced new Peacock prices on Tuesday, Aug. 18, with increases taking effect immediately for some customers and phased in by billing date for current subscribers.
- The company set Peacock Premium (with ads) at $12.99 per month, Premium Plus (ad‑free) at $19.99 per month, and Peacock Select at $8.99 per month.
- Peacock reported its first profitable quarter in Q2 2026 and had about 48 million paid subscribers at the end of June, driven by event programming and recent sports moments.
- Executives said the price move leans on Peacock’s live sports rights and deep NBC and Bravo libraries but warned that quarterly profits will still swing with the timing and cost of sports and other programming.
- This is Peacock’s fourth price increase in four years, matching a wider industry trend of streaming fee hikes and meaning many households should expect higher monthly bills or end of promotional pricing.