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Peacock Raises Monthly Prices and Launches $7.99 Select Tier

The extra revenue is earmarked for expanded live sports rights as well as original programming investments.

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The NBC and Comcast logo are displayed on top of 30 Rockefeller Plaza, formerly known as the GE building, in New York, New York, U.S. on July 1, 2015. REUTERS/Brendan McDermid/File Photo
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Overview

  • Peacock Premium will cost $10.99/month and Premium Plus $16.99/month starting July 23 for new users and August 22 for existing subscribers, with annual rates at $109.99 and $169.99.
  • The new Select tier is priced at $7.99/month or $79.99/year and offers NBC and Bravo current seasons along with select library titles.
  • This marks Peacock’s third price increase in three years as NBCUniversal moves to align fees with rising sports and content rights costs.
  • Peacock reported 41 million paid subscribers in Q1 2025, a 5 million increase year-over-year, and narrowed its operating loss to $215 million amid 16% revenue growth.
  • The hikes precede the NBA’s return to NBC platforms in fall 2025 and support upcoming live events such as NFL Sunday Night Football and the 2026 Winter Olympics.