Overview

• Prime Video customers can add Peacock’s ad-free tier for $16.99 per month or $169.99 per year, matching direct-to-consumer pricing.
• This is Peacock’s first availability through Prime Video Channels, expanding its distribution beyond its own app.
• Renewals keep Peacock available on Fire TV, maintain Universal Pictures Home Entertainment rentals and purchases on Prime Video, and preserve Prime Video on Xfinity X1 and Xumo devices.
• Peacock access via Prime Video brings NBC sports such as Sunday Night Football, Premier League soccer, and Olympic coverage to subscribers who add the channel.
• NBCUniversal describes the pact as a template for future bundles as Peacock totals about 41 million subscribers, with roughly 80% on the ad-supported tier.