Peacock Plans Dolby-Powered Audio Controls Letting Viewers Mute Announcers
NBCUniversal detailed AC‑4 personalization at CES, targeting a 2026 launch limited to the Peacock app.
Overview
- Peacock said it will integrate Dolby’s latest picture and sound technologies to upgrade live sports presentation.
- NBCUniversal’s David Bohunek said Dolby AC‑4 would enable a simple UI control to adjust announcer and crowd levels or turn commentary off entirely.
- The personalization features are designed for streaming within the Peacock app and will not be available on traditional TV broadcasts.
- A firm activation date was not announced, with reports indicating a rollout later in 2026 depending on implementation.
- The initiative extends Peacock’s existing HDR and Dolby Atmos sports streams, with Dolby citing streaming’s faster pace for product improvements.