Overview
- Announced at CES in Las Vegas, Peacock will integrate Dolby’s complete picture and sound stack across movies, originals, and live events.
- Dolby Vision and Dolby Atmos will roll out across major live sports on Peacock through 2026, including Sunday Night Football, NBA, and MLB.
- Peacock committed to support Dolby Vision 2 and Dolby AC‑4 later this year, with promises of brighter HDR, improved motion, dialog enhancement, and up to ~50% audio efficiency gains.
- Full benefits will depend on compatible TVs and audio gear, and the companies have not provided specific activation dates for each sport or title.
- The push aligns with Peacock’s sports-centric strategy after a price increase and about 41 million subscribers, with the Olympics, Super Bowl, and NBA All‑Star cited as near‑term opportunities.