Overview
- Announced at CES in Las Vegas, Peacock will adopt Dolby’s full picture and sound stack across pay-1 Universal films and marquee sports.
- Dolby Vision HDR and Dolby Atmos are slated for Peacock’s live events later this year, with Dolby Vision 2 and Dolby AC-4 to follow after their 2026 launches.
- Scheduled coverage includes Sunday Night Football, NBA games, and new MLB Sunday streams as Peacock broadens HDR and immersive audio beyond prior trials.
- Dolby says the technology brightens dark scenes, heightens color fidelity, clarifies dialogue, and enhances stadium ambience on compatible devices.
- Peacock has roughly 41 million subscribers and raised Premium to $10.99 last fall as it looks to stand out ahead of February’s Winter Olympics, the Super Bowl, and the NBA All-Star Game.