Overview

• Starting July 23 for new subscribers and around August 22 for existing accounts, Peacock Premium will rise to $10.99 per month and Premium Plus to $16.99 per month with annual plans moving to $109.99 and $169.99.
• Peacock Select, priced at $7.99 per month or $79.99 per year, offers current NBC and Bravo seasons plus limited library content but excludes sports and originals.
• At $10.99 per month, Peacock’s ad-supported tier will now exceed the cost of ad-supported plans from Netflix, Disney+, HBO Max and Paramount+.
• NBCUniversal cites its upcoming $2.45 billion-per-year NBA streaming agreement starting this October as a key factor behind the price hikes.
• Despite growing paid subscribers to 41 million and achieving 16% year-over-year revenue growth to $1.2 billion, Peacock recorded a $215 million operating loss in the most recent quarter.