Peacock Gains 2.8 Million Subscribers During Paris Olympics

NBCUniversal's streaming service sees significant growth, though less than January's NFL playoff peak.

Peacock added 2.8 million subscribers in the first week of the Paris Olympics, averaging 398,000 new users per day.
The Olympics delivered 23.5 billion minutes of streams, with a 40% increase compared to previous games.
Despite the surge, the subscriber count fell short of the 3 million added during an NFL Wild Card game in January.
Peacock captured nearly one-third of all new streaming subscriptions in July, doubling its previous year's share.
Retention of these new subscribers remains uncertain, with official figures to be reported in October.