Overview

• Peacock added 2.8 million subscribers in the first week of the Paris Olympics, averaging 398,000 new users per day.
• The Olympics delivered 23.5 billion minutes of streams, with a 40% increase compared to previous games.
• Despite the surge, the subscriber count fell short of the 3 million added during an NFL Wild Card game in January.
• Peacock captured nearly one-third of all new streaming subscriptions in July, doubling its previous year's share.
• Retention of these new subscribers remains uncertain, with official figures to be reported in October.