Overview

• Peacock to raise its Premium plan to $7.99 per month and Premium Plus to $13.99, reflecting a $2 increase.
• Annual subscription rates also to rise, with Peacock Premium now at $79.99 and Premium Plus at $139.99.
• The price adjustment coincides with the Paris 2024 Olympics, offering Peacock an opportunity to leverage its extensive coverage of the event.
• Existing subscribers can enjoy current rates until their billing cycle updates post-August 17.
• Peacock's subscriber base has grown to 34 million, boosted by recent additions and exclusive content offerings.