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Peachtree Opens 98-Room Tru by Hilton in Huntsville Tech Hub

The Huntsville build advances the firm's Opportunity Zone program targeting sites beside major aerospace and defense employers.

Overview

  • The newly developed hotel is located at 7206 Cabela Drive NW in Huntsville and becomes Peachtree’s sixth property opening of 2025.
  • Peachtree’s hospitality management division will operate the property as part of a nationwide portfolio that includes 113 hotels across 29 brands.
  • The site sits within a Qualified Opportunity Zone near Boeing, NASA’s Marshall Space Flight Center, the FBI Huntsville campus, Lockheed Martin, Northrop Grumman and Redstone Arsenal.
  • Peachtree reports 12 hotels opened in Opportunity Zones, with three more under construction and three additional projects planned.
  • Brand features at the Tru by Hilton include modern, efficient design, open social spaces, complimentary breakfast, a 24/7 market, a fitness center and lounge areas.