PC Market Sees Mixed Performance with AI Demand on the Rise

Global PC shipments fell 2.4% year-over-year in Q3 2024, but AI hardware is expected to boost future demand.

Client PC shipments in Q3 2024 reached 68.8 million units, down from 70.5 million units in Q3 2023.
Lenovo led the market with a 24% share, while Asus saw the highest growth, surpassing Apple in shipments.
Apple's Mac shipments decreased by 24.2% ahead of the anticipated M4 chip launch, impacting its market share.
AI PCs, such as Qualcomm's Copilot+ and upcoming M4 Macs, are expected to drive premium segment growth.
Economic recovery and back-to-school season supported entry-level PC demand, particularly in North America.