PBS Launches 'PBS Retro' on Roku, a New Channel Featuring Classic TV Shows
The new free ad-supported streaming channel offers 24/7 access to beloved series from the 1970s to the 1990s.
- PBS Retro is a free ad-supported streaming (FAST) channel now available on Roku, featuring classic series like 'Mister Rogers’ Neighborhood' and 'Reading Rainbow'.
- The channel aims to reconnect audiences with nostalgic content from their childhood, enhancing PBS's presence in the digital streaming market.
- Alongside PBS Retro, other PBS FAST channels on Roku include PBS Food, Julia Child, and PBS Nature.
- PBS Distribution, a joint venture between PBS and GBH Boston, manages this initiative, emphasizing the strategic expansion of PBS content on digital platforms.
- The launch is part of PBS's broader strategy to increase revenue and brand awareness through digital platforms and meet viewer demands in the evolving media landscape.