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Pazuzu Rumors Trigger Labubu Doll Burnings as Pop Mart Tightens Authenticity Checks

Pop Mart is reinforcing authenticity measures following viral claims that the collectible toys are linked to an ancient demon, prompting owners to destroy their figurines.

No, Labubu dolls can't possess you. (Getty)

Overview

  • Online conspiracy posts comparing Labubu’s design to the Mesopotamian demon Pazuzu led to videos of anxious collectors burning their dolls in symbolic purges.
  • Artist Kasing Lung and fact-checking outlets have dismissed any supernatural connection, explaining the characters draw on Nordic fairy tales from Lung’s storybook series.
  • Pop Mart has rolled out enhanced anti-counterfeit protocols, introducing stricter verification steps at its retail stores and vending machines worldwide.
  • Fan-driven events remain robust in New York, with East Williamsburg raves drawing up to 800 attendees for late-night mystery-box giveaways, DJ sets and K-Pop dance performances.
  • Despite the recent panic, Labubu continues to drive Pop Mart’s growth, contributing about $423 million in revenue last year and lifting its market capitalization past $43 billion.