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Paytm Unveils AI-First Strategy With Rap-Based Passbook Trial

Sharma warned that automation will upend routine roles, urging companies to reskill employees for emerging AI-driven jobs.

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Overview

  • At Shiprocket Shivir in New Delhi today, Vijay Shekhar Sharma announced Paytm’s goal to become an AI-first enterprise by embedding machine intelligence into routine workflows.
  • The company is piloting an AI-powered passbook feature that converts users’ monthly spending patterns into personalized rap tracks to make financial summaries more engaging.
  • Earlier this year, Paytm partnered with AI search startup Perplexity to integrate conversational search capabilities into its mobile app.
  • Sharma called on India to concentrate on localized, use-case-driven AI applications rather than pursuing large foundational models that demand high-cost infrastructure.
  • He predicted that AI could serve as co-workers or even as CFOs, prompting companies to rethink their organizational structures.