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Paytm Launches Personalized UPI IDs to Boost Payment Privacy

The launch meets customer demand for unique payment identities, shielding users’ mobile numbers during transactions.

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Overview

  • On June 9, Paytm introduced personalized UPI IDs that let users select unique handles such as name@ptyes and name@ptaxis.
  • Personalized IDs allow users to send and receive money without exposing their mobile numbers in transaction details.
  • The rollout is initially live on UPI handles issued by Yes Bank and Axis Bank with further bank partners to be added soon.
  • Paytm developed the feature based on customer feedback seeking greater flexibility and stronger data protection.
  • The company’s UPI service expansion now supports transactions in the UAE, Singapore, France, Mauritius, Bhutan, Sri Lanka and Nepal.