Overview

• Paytm's 'Hide Payment' feature enables users to selectively hide or unhide transactions in their payment history for enhanced privacy.
• The feature was developed in response to customer feedback, addressing growing concerns over privacy in India's digital payments space.
• Users can easily access the feature through the Paytm app, using intuitive steps to hide or unhide payments securely with PIN or biometric authentication.
• Competitors like Google Pay and PhonePe currently lack similar privacy-focused functionality, giving Paytm a competitive edge in the market.
• This latest feature aligns with Paytm's broader commitment to user-centric innovation, complementing other services like UPI Lite and Auto-Pay.