Overview
- PayPal announced an agreement to buy Cymbio, a Tel Aviv–based multi-channel orchestration platform founded in 2015.
- The transaction is expected to close in the first half of 2026 pending customary closing conditions.
- Financial terms were not disclosed.
- Cymbio’s technology will enable Store Sync, which publishes product data to AI channels and routes orders to merchants’ existing systems while preserving merchant-of-record status.
- Store Sync is live on Microsoft Copilot and Perplexity with brands including Abercrombie & Fitch, Fabletics, Ashley Furniture, Newegg, and Adorama, with connections to ChatGPT and Google’s Gemini described as coming soon.