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Payment Processors’ Vague Guidelines Prompt Steam and Itch.io to Ban Adult Games

Developers and industry groups press for clarity and recourse after thousands of consensual adult and LGBTQ+ games were removed.

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Overview

  • Steam has upheld a broad ban on adult content tied to payment-processor rules and continues to remove games under opaque guidelines.
  • Itch.io deindexed over 20,000 NSFW and LGBTQ+ titles pending a comprehensive audit and is actively exploring partnerships with alternative payment processors.
  • The IGDA issued a July 29 statement demanding clear enforcement criteria, structured appeal processes and restoration pathways for lawfully created games.
  • Independent and marginalized creators report abrupt delistings without warning or recourse, spurring petitions and coordinated campaigns targeting Visa, Mastercard and other processors.
  • Collective Shout’s July 11 open letter to major payment networks triggered the crackdown and highlighted the growing influence of financial intermediaries on digital storefronts.