Overview

• Payback's active customer base has grown from 31 to 33 million, representing half of Germany's population over 16 years old, following Edeka's January 1 partnership.
• The program expects further growth with the planned integration of Sparkassen, enabling automatic point collection through Sparkassen cards and linking local trade to Payback's ecosystem.
• In 2024, customers collected points worth €583 million, contributing to a total transactional volume of €39 billion through the platform, with projections for further increases in 2025.
• CEO Bernhard Brugger described the Edeka and Netto partnerships as transformative, significantly surpassing the scale of prior collaborations with Rewe and Penny.
• Economic pressures are driving consumers to prioritize discounts and coupons, with 95% of collected points redeemed, while discretionary spending on non-essentials like furniture and fashion has declined.