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Payback App Becomes Broader Wallet With Support for Third-Party Customer Cards

The rollout targets consolidation for 16 million app users with Apple Wallet support still absent.

Overview

  • Payback now lets users store non-Payback customer cards in its in-app Wallet, including programs like IKEA, ADAC and Deutsche Bahn.
  • Cards can be added by opening Karte + PAY, swiping to Card Manager, tapping + Kundenkarte hinzufügen and using a photo scan or manual entry.
  • Payback reports more than 34 million point collectors in Germany, with 16 million using the app.
  • Director Global Consumer Daniel Pfeifer said the aim is to let shoppers present all loyalty IDs directly from the app in stores.
  • Apple Wallet does not accept Payback cards and prior coupon transfers to Wallet no longer work, according to Chip.de.