Overview

• Paulaner and Augsburg-based Riegele reached an agreement that permits Paulaner to use the Spezi name outside Germany.
• Paulaner says it will begin selling Spezi next year in Switzerland, Spain, Italy, France and Poland.
• Financial terms and specific licensing conditions were not disclosed, with Riegele describing the arrangement as a fair license agreement.
• Courts had previously left the old 1970s naming deal in force only within Germany, which limited Paulaner’s use of the brand abroad.
• Riegele, the original owner of the Spezi trademark from the 1950s, already offers its Spezi in markets such as Switzerland and Italy.