Overview

• Paulaner said it reached a licensing agreement with Augsburger Brauerei Riegele that permits use of the Spezi name outside Germany.
• The Munich brewer plans launches next year in Switzerland, Spain, Italy, France and Poland.
• Riegele created and registered the Spezi brand in the 1950s and describes the new accord as a “fair license agreement.”
• A court ruling about three years ago left Paulaner’s historic naming rights valid only in Germany, constraining its branding abroad.
• Deal terms were not disclosed, and Riegele continues selling its own Spezi in markets such as Switzerland and Italy.