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Paul Pogba Invests in Saudi Camel-Racing Team, Becomes Al Haboob Ambassador

The World Cup winner backs a bid to take the traditional Gulf sport global through a formal team structure.

Overview

  • On December 10, 2025, Pogba signed on as a shareholder and ambassador with Saudi-based Al Haboob, declaring in a video, “Ein Sturm zieht auf.”
  • Al Haboob bills itself as the world’s first professional camel-racing team and says it aims to lay the groundwork for a league, with no financial terms or timeline disclosed.
  • Camel racing remains a major Gulf sport that now uses remote-controlled robot jockeys operated from vehicles alongside the track.
  • The team was founded in 2021 alongside the RedSea Camel Company and gained wider visibility through Netflix’s 2024 series Camel Quest.
  • Pogba recently returned to play for AS Monaco after a doping suspension that the Court of Arbitration for Sport reduced to 18 months, and he says he wants to raise the sport’s international profile.