Overview

• Paul Nichols, a veteran TV publicist, is credited with reviving 'Baywatch' by facilitating its move to first-run syndication in 1991, leading to its global success.
• Nichols died at age 76 at his home in Weatherford, Texas, on March 14, 2025, with his family making the announcement weeks later.
• His wife of 31 years, Linda Nichols, passed away just 12 days earlier on March 2, 2025, at the age of 77.
• Nichols began his career as a radio DJ before transitioning to television publicity, holding roles at Group W, All American Television, Sony Pictures Television, and the Lippin Group.
• He is survived by his brother, sister-in-law, nephews, niece, and four great-nieces, leaving behind a legacy of influence in television branding and syndication.