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Paul Nichols, Pioneering TV Publicist Behind 'Baywatch' Syndication, Dies at 76

Nichols, known for reshaping TV marketing and mentoring industry talent, passed away just 12 days after his wife of 31 years, Linda.

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Overview

  • Paul Nichols, who died on March 14, 2025, at his Weatherford, Texas home, was instrumental in the syndication success of 'Baywatch' during his tenure at the Lippin Group.
  • Born in Wilmington, Delaware, in 1948, Nichols graduated from Penn State University in 1970 with a degree in broadcast journalism and began his career as a radio DJ before transitioning to television publicity.
  • He worked with major media entities, including The Mike Douglas Show, All American Television, Sony Pictures Television, and the Lippin Group, where he left a lasting impact on TV marketing practices.
  • Nichols's wife, Linda, a senior executive at Promax, predeceased him by 12 days, marking a poignant chapter in their 31-year marriage.
  • He is survived by his brother, Robert, and extended family, leaving behind a legacy of mentorship and significant contributions to the television industry.