Overview
- McCartney and eight cross‑party British MPs, including Jeremy Corbyn and Sian Berry, wrote to EU officials urging them to abandon the proposed restrictions.
- The measure would prevent plant‑based and lab‑grown products from using meat‑related names such as “veggie burger” and “vegan sausage.”
- Backers of the ban, led by French MEP Céline Imart, say the terms should be reserved for livestock products to bolster clarity for shoppers and recognize farmers.
- Opponents cite research indicating consumers understand existing labels and warn the change could raise costs, hinder growth and undermine sustainability goals.
- The European Parliament approved the amendment in October by 355–247, and UK officials say any EU rule would also affect British exporters to the single market.