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Paul C Brunson in Advanced Talks for Strictly Come Dancing 2025

BBC bosses hope his clean-cut reputation will help draw younger viewers after two scandal-tinged seasons.

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Overview

  • Paul C Brunson, the American relationship expert known for Married At First Sight UK and Celebs Go Dating, is in advanced talks to join Strictly’s 2025 cast.
  • BBC executives view his scandal-free profile as key to breaking the show’s so-called ‘curse’ and repairing its reputation.
  • Harry Aikines Aryeetey, also known as Gladiator Nitro, has reportedly agreed to compete in the upcoming season.
  • Sarah James, BBC Studios executive producer, has confirmed that two new professional dancers will join a lineup of returning pros for the autumn series.
  • The BBC is targeting viewers aged 16 to 34 to rebuild its audience after two series marred by misconduct allegations.