Overview
- Reid opened Monday’s 6 a.m. broadcast by confirming Madeley was unwell and watching from home.
- Brand, ITV News’ UK editor and presenter of Tonight, joined Reid in the “hot seat” for the live show.
- He noted it was new territory sitting alongside Reid, with the pair sharing light-hearted exchanges on air.
- Reid and Brand promoted the lineup with selfies and posts, and viewers responded positively, with some calling him a “breath of fresh air.”
- Brand had signalled on Instagram that he would be on GMB Monday and Tuesday from 6–9 a.m. on ITV1 and ITVX.