Overview

• On Sept. 22, Mallette posted an Instagram prayer for her son, declaring “freedom, strength, clarity, and healing” and asking that “every wound” be healed.
• She shared images of Bieber in a “Pray for Me” shirt, echoing footage of him at the Coachella grounds as he prepares for a headlining set next year.
• Fans responded with thousands of comments offering prayers, while some asked if he was okay, with others saying it was simply a mother’s prayer.
• Coverage situates the message within Bieber’s recent resurgence, including July’s Swag and Sept. 5’s Swag II releases and a return to major festival stages.
• Industry reports say Bieber secured a record Coachella fee reportedly over $10 million and negotiated directly with Goldenvoice, while unnamed sources claim Hailey Bieber encouraged the headlining decision.