Overview

• The five-piece range—dry exfoliating body scrub, body wash, body oil, hydrating lotion, and moisture-rich cream—features the brand’s Midnite Amber scent.
• The collection goes live on patternbeauty.com on August 21, followed by Ulta Beauty on August 29 and Sephora on September 5.
• Individual items are priced between $32 and $36, positioning the line for mainstream-plus retail channels.
• The launch emphasizes routine and deep hydration, centering the needs of curly, coily and tight-textured communities while being marketed for everybody.
• WWD reports industry expectations of $10 million to $15 million in first-year sales, aligning with the brand’s scaling efforts that include the 2023 appointment of Christiane Pendarvis as co-CEO.