Overview

• Tag Heuer has officially announced Patrick Dempsey as the face of its newly launched eyewear line, marking a significant extension of their collaboration since 2014.
• The eyewear, developed in partnership with LVMH’s Thélios, features lightweight titanium construction designed for performance and helmet compatibility.
• Dempsey, a professional race driver and actor, praised the glasses for their practicality, durability, and alignment with Tag Heuer's motorsport heritage.
• Tag Heuer’s Chief Marketing Officer George Ciz highlighted Dempsey as the embodiment of the brand’s ‘Designed to Win’ ethos, blending performance and elegance.
• This announcement reinforces Tag Heuer’s deep ties to motorsport culture, with Dempsey’s dual career serving as a perfect fit for the brand’s image.