Overview
- The Watch Art Grand Exhibition opened at CityOval in Milan on Oct. 2 and runs through Oct. 18 in a 2,900 sq m space that houses more than 500 watches, movements and objects across 15 themed rooms.
- Patek used the show as a product platform, unveiling Reference 5978P‑010, a 120‑piece platinum perpetual‑calendar chronograph with a new calibre that advances all four calendar displays simultaneously in about 30 milliseconds.
- The brand introduced seven ‘Patek Philippe Milano 2026’ limited editions including two World Time Minute Repeaters (Refs. 5531G‑012 and 5531G‑013, five pieces each) and an Aquanaut 5167A‑014 limited to 250 pieces.
- Live demonstrations by watchmakers and métiers d’art specialists such as enamellist Anita Porchet put traditional techniques like cloisonné enamel, guilloché, marquetry and gem‑setting on public display and let visitors see how complex pieces are made.
- The Milan edition expands Patek’s museum‑led strategy by bringing Geneva landmarks and archival pieces to a broad audience, reinforcing the house’s craft narrative and offering collectors visible new rarities that could reshape demand for high‑complication and city‑exclusive models.