Overview
- The Parmigiano Reggiano Consortium confirmed the UTA deal in a statement provided to The Hollywood Reporter.
- The partnership is intended to secure product placements in movies and television to broaden the cheese’s reach.
- Marketing head Carmine Forbuso describes the push as part of positioning Parmigiano Reggiano as a global brand through new formats.
- No specific placement projects, timelines, or financial terms have been disclosed, and People reported UTA had not commented.
- Parmigiano Reggiano has protected designation of origin status limited to five Italian provinces, and the consortium was formalized in 1928.