Overview

• Overall Consumer Reach Points rose 4.3% to 120 billion in 2024, down from 7% a year earlier as foods and beverages cooled.
• Parle led in‑home choices with 8,605 million CRPs, followed by Britannia at 8,241 million and Amul at 6,517 million, with Amul also the most‑chosen OOH beverage brand.
• Britannia ranked first in out‑of‑home consumption with 655 million CRPs, while Balaji jumped 41% to 510 million and added over 10 million shoppers through rural expansion and affordable packs.
• Surf Excel entered the in‑home top five for the first time, growing CRPs 24% to 3,438 million and reshaping the rankings.
• Haldiram’s moved into the in‑home top 10 with about 2.5 billion CRPs as regional players gained share on wider distribution and higher purchase frequency.