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Park Seo-Joon Secures Final Court Ruling in Portrait Rights Dispute

The restaurant owner's removal of all promotional materials follows the court’s final award of ₩5 million for unauthorized use of the actor’s image.

What’s Wrong With Secretary Kim: Park Seo-Joon Sues Restaurant Owner for Unauthorised Use Of Glimpse From K-Drama
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Overview

  • The Seoul Eastern District Court’s May 29 ruling became final on July 3 after neither side filed an appeal.
  • Mr. A has taken down banners and Naver search ads featuring stills from Park Seo-Joon’s 2018 K-drama scene.
  • Awesome ENT pursued the suit after repeated takedown requests since 2019 were ignored or only briefly heeded.
  • The verdict confirms that using a celebrity’s likeness in business promotions without consent breaches South Korea’s portrait rights laws.
  • Park Seo-Joon’s agency says it will monitor for further defamation and prosecute any additional unauthorized or malicious use of his image.