Particle.news

Download on the App Store

Park Jin-young Named Co-Chair of Presidential Pop-Culture Exchange Commission

The ministerial-level body elevates cultural diplomacy by pairing a veteran industry executive with the culture minister.

Overview

  • The presidential office launched a ministerial-level commission to promote Korean pop culture overseas while broadening exposure to foreign pop culture at home.
  • Presidential chief of staff Kang Hoon-sik announced the appointments in a Yongsan briefing and credited Park with pioneering K-pop’s expansion into the United States.
  • Park publicly accepted after deliberation and pledged to pursue practical institutional support for the industry and expanded opportunities for younger artists.
  • Other ministerial-level selections included Lee Seog-yeon to lead the Presidential Committee on National Cohesion, Kim Jin-ai to head the architecture policy commission, and We Chul-whan to chair the National Election Commission.
  • Vice-ministerial appointments named Kim Kyung-hyup as commissioner of the Overseas Koreans Agency, Jung Goo-chang as vice minister of gender equality and family, and Cho Sung-joo as senior presidential secretary for personnel affairs, with Lim Chae-won and Kim Yong-seog also tapped for key posts.