Overview

• Actor Park Bo-gum was appointed honorary tourism ambassador under the “Never Ending Korea” campaign theme on July 29
• The “Squid Game” tourism video released on July 3 has surpassed 11 million views on global platforms
• An “All of Us Are Dead”-inspired promotional video is slated for release on August 7 to sustain digital engagement
• The Korea Tourism Organization reported 16.37 million international visitors in 2024 and aims for 18.5 million in 2025 on the path to 30 million by 2027
• New region-focused videos highlight cultural resilience in Gyeongsang and Jeolla provinces, while Park Bo-gum promotes cycling along the Han River via Ttareungi